10 Enterprise Requirements for Critical & Emergency Alerts: #7 Alert Authentication

The prevalence of social networking environments like Twitter, Facebook, LinkedIn and others allows users to jump on the network and quickly Tweet a text on a situation. The danger of relying solely on these networks to alert recipients in dangerous situations is that some people on the Internet today like to send out hoax tweets and messages. As such, an organization needs to ensure that any alerts it sends out are authenticated with its recipients and the organization quickly gets on the social media feeds to ensure the correct and proper information is disseminated to avoid mass panic and making situations worse. …Dr. Sue Abu-Hakima, CEO Amika Mobile

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