Bell and Telus Carrier Pricing 101 Fiasco!
Those of you observing Canada have been treated to a great lesson in bad marketing and PR by Telus and Bell. Both announced last week that they would charge users for incoming SMS messages. So, anytime you txt a friend off your mobile and they get the message, they are charged! The reason they did this negative marketing announcement is to force their users to subscribe to an SMS bundle that they charge anywhere from $3, $5 or even as much as $15 for a month. There has been such an uproar that the carriers are now having to answer to the licensing bodies and the consumer groups on this. This in the middle of a wireless auction as more policy is decided. This is a great case study for years to come for business students for what not to do in business as consumers are swearing off the carriers in droves! Bad for business, isn’t it! Enough said…Sue Abu-Hakima